Smile through a return as you would a sale.
WHY? Because, believe it or not, most customers dislike making a return more than you. Here’s your chance to show what a great place your store is to do business, no matter the business.
HOW? Treat ringing up a return as you would a sale, with all the same courtesies (no matter how distasteful it may be!). Never let a customer leave empty-handed. With the receipt, give them an incentive coupon for your next sale or a card that entitles them to 20 percent their next purchase.